Your Desire
to be dependable and trustworthy
Your Goal
to belong
Your Strategy
to be down to earth and a straight shooter
Your free bag of tricks will be emailed!
This also results in The Neighbour (also known as The Everyman or Everywoman) accepting and embracing others. They like being around people who know and accept them and enjoy good-natured humour and laidback charm. Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.
to be dependable and trustworthy
to belong
to be down to earth and a straight shooter
community and family are everything
to be left out
losing one's own self in an effort to blend in
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.